With a rich heritage combining the expertise of the region's leading market research providers, GfK Custom Research North America offers a full spectrum of ad-hoc and syndicated research products, strategic models and consulting services--all developed from a 360 degree view of your market.

GfK Automotive

 GfK Marketing Communications Impact Study
 GfK Automotive Intentions and Purchases Study 
 GfK Automotive Shopping Study 
 GfK Barometer of Automotive Awareness and Imagery Study
 GfK Purchase Funnel

GfK Brand & Communications

 Brand Vitality Tracking (BVT®)
 Communications Vitality Tracking (CVTSM)
 AD*VANTAGE/Multimedia

GfK Business & Technology

 GfK TechTest
 Connected Life

GfK Consumer

 GfK Shopper Insights Solutions
 Future Buy
 Unacculturated Hispanic In-Person Research Program
 GfK Concept ChallengerSM
 GfK Product Challenger®
 GfK Price Challenger®
 
GfK HILCA®
 GfK Navigator

GfK Customer Loyalty

 GfK Loyalty Plus
 GfK Loyalty KDA+
 Guest Experience Management
 GfK Training and Action Planning
 Benchmark Plus
 Voice of the Customer - VOX
 Key Client Relationship Management

GfK Financial Services

 Local Market Competitive Effectiveness Studies (CFX)

Friedman Marketing Services

 Link to website

GfK Media & Communications

 Placed-Based Media Research

GfK Mystery Shopping

 GfK Mystery Shopping Services

GfK Qualitative & Ethnography

 Hispanic Market Services

GfK Roper Consulting

 GfK Roper Reports® US
 GfK Roper Reports® Worldwide
 GfK Roper Youth ReportTM
 GfK Roper Green Gauge®
 GfK Roper TrendKEYSM
 INFLUENTIALSSM
 Mood of the World

GfK Roper Public Affairs & Corporate Communication

 AP-GfK Poll
 The Anholt-GfK Roper Nation Brands IndexSM
 The Anholt-GfK Roper City Brands IndexSM
 NewsFlow®
 Corporate Reputation Scorecard®
 GfK Roper DC Radar

GfK Roper Omnibus Services

 GfK Roper OmniTel®
 GfK Roper Super OmniTel®
 GfK Roper Hispanic OmniTel®
 GfK Roper Teen OmniTel®
 GfK Roper OmniWebSM
 GLOBO BUS®

GfK Research Center for Excellence

 GfK Octopus
 GfK SegMentorSM

GfK Research Dynamics

 Link to website

GfK Strategic Innovation

 The Innovation Tree
 NewProductWorks
 
The NPW Collection

GfK Employee Engagement

Employee Engagement