North America
GfK TechTest-Wireless Applications
Because Simply Finding the Next Big Idea Is Not Enough
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Looking for new ways to help demanding consumers accomplish more on the go—at a competitive price?
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Need to find the white space in the increasingly crowded technology marketplace?
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Frustrated by the realization that the "next big idea” is not enough to move your business forward in today’s increasingly complex wireless telecom marketplace?
GfK TechTestSM can help. Designed specifically for mobile technology providers, GfK TechTest delivers winning innovation that is validated and optimized for your future success.
See the Future of Wireless Telecom….And Own It!
A flexible suite of concept testing tools available exclusively from GfK Digital Technology, GfK TechTest is a proven system for identifying, evaluating and refining new wireless applications. With GfK TechTest, you can benchmark your concepts against our normative database of concepts in the wireless category. In addition, we will provide guidance on how to refine your concepts to best position your wireless applications when you go to market…ultimately minimizing the risk involved. This includes insights on likes and dislikes, expected usage volumes, preferred payment method and impact on other decisions, e.g., switch carrier, buy new handset, download service, etc.
By helping you identify which new product ideas to pursue and how to improve them to save time and money, GfK TechTest delivers the guidance you need to make confident marketing decisions.
A High-Quality, Consistent Format for Displaying Concepts
GfK TechTest delivers the insights you need to go to market confidently, as well as the know-how to implement the offering and price it right. Each concept is presented in a clear, easy-to-understand, consistent visual format to facilitate the comparison process.
Click for a sample GfK TechTest illustration used to evaluate mobile satellite navigation.
Delivering the Answers And Insights You Need To Own The Future
Conducted all online, GfK TechTest utilizes a core group of metrics to assess the viability of product concepts to help you determine which one offer the highest potential for success—and in the process, saving you time and money:
- Appeal – Measures how attractive a product idea is to consumers since people are often attracted by the idea behind a product before the actual physical product
- Uniqueness – Determines the uniqueness of concepts as products need to be unique in a positive and problem solving way for potential consumers
- Relevance – Assesses the relevance of a product concept, as the more relevant a product is to a consumer’s life, the more satisfied a consumer
- Willingness to Pay – Measures price sensitivity, the existence of price thresholds, and the potential demands for the product or service at various prices
For more information about how GfK TechTest can lead you on the winning path to concept development, contact us.
