Our Corporate Values

gfk-core-values

Client-driven

Our clients’ needs drive our business. We continuously seek to better understand our clients’ needs, improve all aspects of existing research products, offer innovative products and to be an integral part of our clients’ information systems. Accuracy, sound methodology, excellent client service, flexibility, timely delivery and cost effectiveness all ensure that we meet and even exceed our clients’ expectations. We build long-term partnerships with our clients, contributing to their success.

Our People

People are our main asset. Development through training, sharing ideas and sound experience is essential to our business. Our people have the freedom to explore and develop their talents and are empowered to achieve our common goals. We encourage and reward initiative, dedication and hard work. Fairness, good communication and working relationships at all levels and locations are key to our success.

Innovation

We recognize that investing in continuous innovation in both the process and the end product is a prerequisite to meeting clients’ requirements. Our aim is to be at the cutting edge with our key business activities. Clients’ needs, evolving markets, new technology and the expertise and ideas of our people throughout the world are what drive innovation.

Global Expertise – Local Knowledge

We respect and learn from local business practices and cultures and provide knowledge tailored to local needs. Our global network comprises international teams, tools and products to provide multinational clients with consistent services. As proud members of the GfK Group, we share local and international expertise to continually improve all aspects of our business.

Growth

Profitable growth results in greater opportunities. As individuals, teams and business units, we are aware of the impact of our decisions and actions at all levels. We use financial and non-financial measurements to review and improve performance on an ongoing basis. Our growth provides investors with a fair return on the financial resources they have entrusted to us.

The GFK eCommerce, Affiliate marketing and Amazon FBA report is the only nationwide, long-term syndicated study of consumer attitudes and behaviors in this segments of the business.

GFKamerica.com gives you an exclusive look at how America’s concern for issues can affect your organization. This comprehensive report provides insight into consumers’ attitudes and buying behavior, allowing you to strategically plan and execute your affiliate marketing, eCommerce and Amazon FBA campaign.

gfkamerica.com covers many important areas, including:

  • Affiliate marketing customer behaviors
  • eCommerce and Shopify customer analysis
  • Amazon FBA insights and consumer behaviors
  • Best affiliate marketing courses reviews
  • Best affiliate marketing tools
  • Best eCommerce Marketing courses
  • Best Amazon FBA training courses and tools
  • Environmental actions consumers are taking online
  • Consumers’ willingness to pay a premium for earth-friendly products
  • Priorities consumers place on economic growth versus environmental responsibility
  • Impact of a company’s environmental record on consumer decisions

 

Industries covered include:

 

• Affiliate Marketing• Marketing• eCommerce
• Amazon FBA• Product Reviews• Tools and Software
• Investment• Search Engine Marketing (SEM)• Search Engine Optimization (SEO)

Where can you find more information about what we do?

If you want to read our latest product review you can find them here:

If you want to learn more about affiliate marketing you can check out the latest articles here:

If you want to learn more about eCommerce you can do it here:

If you want more information about search engine marketing you can get it here:

 

GfK Custom Research North America FAQ

Click on the links to view the answers.

  1. How can my company become a GfK Custom Research North America supplier?
  2. What types of products and services does GfK Custom Research North America routinely purchase?
  3. How exactly does the Supplier Registration process work?
  4. Why should I register on the website as opposed to contacting someone directly at GfK?
  5. If I’m currently a GfK supplier, or not a diverse enterprise, do I need to register?
  6. What does the Supplier Diversity Program entail?
  7. How can I tell if my company qualifies for GfK’s Supplier Diversity Program?
  8. Do I need to be a certified member of the National Minority Supplier Development Council or the Women’s Business Enterprise National Council to participate in the program?
  9. When can I expect to receive a response?

 

1. How can my company become a GfK Custom Research North America supplier?

To begin the process of doing business as a supplier, simply complete the online registration form found here.

2. What types of products and services does GfK Custom Research North America routinely purchase?

There are many areas offering purchasing opportunities throughout GfK Custom Research North America. These include:

  • Telecom – Phone, fax and Internet service
  • Technology – Desktop, mobile and portable devices
  • Facilities – Office supplies, travel, catering
  • Data collection – CAPI, CATI, Focus Groups, Online Sample
  • Other research-related services – Coding, translation, data processing
  • Professional services – Legal, consulting, PR, marketing

3. How exactly does the Supplier Registration process work?

The registration process consists of an online form that can be completed and submitted online. Once your form is submitted, it will be routed to the appropriate purchasing manager for future consideration based on our business needs. The most qualified suppliers will be invited to participate in our competitive bidding process as new business opportunities arise.

4. Why should I register on the website as opposed to contacting someone directly at GfK?

Our online registration form helps to streamline the supplier application process by asking all the questions needed to determine of there is a fit between our business opportunities and the services you provide up front. Often, there are longstanding contracts in place that might delay your opportunity to participate in our competitive bidding process. By registering on our site, your company’s credentials will automatically be considered as future opportunities arise.

5. If I’m currently a GfK supplier, or not a diverse enterprise, do I need to register?

Yes. Whether or not you meet the requirements of our Supplier Diversity Program or currently do business with us, we strongly recommend that you register your business through our online process. In addition to ensuring that you will continue to be considered for future business opportunities moving forward, it helps us maintain the highest standards for quality and service delivery possible.

6. What does the Supplier Diversity Program entail?

GfK’s Supplier Diversity Program is designed to ensure that qualified businesses owned by minorities, women, veterans and disabled Americans participate in our competitive contracting process in order to become regular suppliers of GfK Custom Research North America.

Proactive Outreach—We proactively look to connect with diverse enterprises through our involvement in leading organizations dedicated to mentoring, developing and connecting diverse enterprises with Corporate America, including:

  • National Minority Supplier Development Council
  • Women’s Business Enterprise National Council

A Level Playing Field—Our internal procurement process begins with a careful review of each supplier’s credentials and capabilities by the potential purchasing manager in Operations, IT, Facilities or other business unit as appropriate. From there, the most qualified vendors are invited to participate in our competitive bid process before the final purchase decision is made.

While we seek to develop mutually beneficial long-term relationships with each supplier, our commitment to quality and value added service drives the purchasing process, regardless of a vendor’s prior relationship with us. By making it easy for diverse enterprises to participate in this process via our Online Supplier Center, we ensure an open, level playing field that draws from the best mix of talent, tools and technology available.

Formal Feedback—We may also provide suppliers with feedback on how they performed in the competitive bid process in order to better prepare them to successfully compete for future opportunities moving forward.

7. How can I tell if my company qualifies for GfK’s Supplier Diversity Program?

To be considered as a diverse enterprise in GfK’s Supplier Diversity Program, a company must be at least 51% owned and controlled by a member or group of members from one of the following classes as defined by the National Minority Supplier Development Counciland/or the Women’s Business Enterprise National Council:

  • Women
  • Asian
  • Black
  • Hispanic
  • Native American
  • Disabled
  • Veteran
  • Service Disabled Veteran

8. Do I need to be a certified member of the National Minority Supplier Development Council or the Women’s Business Enterprise National Council to participate in the program?

No. Certification by, or membership in, either supplier diversity council is not a requirement for participation in the program.  However, GfK’s Supplier Diversity program seeks to identify business owners whose profiles match the definition of “minority-” and “women-” owned based on the guidelines established by the National Minority Supplier Development Council and the Women’s Business Enterprise National Council.

9. When can I expect to receive a response?

After successfully submitting your credentials, you will receivea confirmation email sent to the address you provided in the form. Please do not respond to this email. A GfK representative will contact you to invite your participation in our competitive bidding process if there is a fit between your credentials and our business needs.

10. What are the most recent reviews of GFKamerica?

GFK has just recently reviewed:

The parallel Profits course by Aidan and Steve

The Amazing Selling Machine Course by Matt Clark

gfkamerica Administrator