Privacy Policy

GfK Custom Research North America respects the privacy of visitors to its websites.  We have developed this website privacy policy to explain to you how we collect and use information. This privacy policy ("Privacy Policy") applies only to the operation of websites and services that directly link to this policy when you click on "Privacy Policy" in the website footer or elsewhere.

This privacy policy does NOT apply to market research surveys that we conduct. If you have been invited to complete a survey by GfK Custom Research North America, we welcome your participation and we invite you to review our Respondent Privacy Policy located at:

Personal Information We Collect

Through this website, GfK Custom Research North America may collect information that can specifically identify you, such as your name, address, telephone number, e-mail address, and other similar information ("Personal Information").  Personal Information is only collected from you when you voluntarily submit it to us.

Use of Personal Information

We will only use Personal Information as set forth in this Privacy Policy, unless you have specifically consented to or opted-in to another use of your Personal Information.

We may use and disclose Personal Information for any of the following reasons:

  • to respond to requests you may make of us, including to provide services that you have requested and participate in activities that you have joined.
  • to contact you and/or provide you with general information as well as information about our products and services from time to time. 
  • to share with agents, contractors or partners of GfK Custom Research North America in connection with services that these individuals or entities perform for, or with, GfK Custom Research North America. These agents, contractors or partners are restricted from using this information in any way other than to provide services for GfK Custom Research North America. We may, for example, provide Personal Information to agents, contractors or partners for hosting our databases, for data processing services, or so that they can mail you information that you requested, but those parties cannot use your Personal Information for their own purposes unrelated to the work they are doing for us.
  • to respond to duly authorized information requests of governmental authorities or where required by law.
  • to investigate suspected fraudulent activity in connection with the website or violation of another party’s rights.
  • in connection with the sale, assignment, or other transfer of the business of this website to which the information relates, in which case we will require any such buyer to agree to treat Personal Information in accordance with this Privacy Policy.

We may collect Personal Information from third parties and merge that data with our existing databases.  In such event, we will use any data so acquired in accordance with this Privacy Policy.

Non-Personal Information We Collect

We may automatically collect Non-Personal Information in connection with your use of the website.  "Non-Personal Information" means information that cannot be used to specifically identify you.

Non-Personal Information may include the date and time you visited our website, the pages you visited, the website you came from, the type of browser you are using (e.g., Internet Explorer), the type of operating system you are using (e.g., Windows XP), your IP (Internet Protocol) address and the domain name and address of your Internet service provider.

This website may also use "cookies" to collect Non-Personal Information and store any login information. A cookie is a piece of information that our webserver sends to your computer when you access our website. When you come back to our website, our website will detect whether you have one of our cookies on your computer. Our cookies help provide additional functionality to the website and help us analyze website usage more accurately. For instance, our website may set a cookie on your browser that keeps you from needing to remember and then enter a password more than once during a visit to the website.

Use of Non-Personal Information

GfK Custom Research North America may use and disclose Non-Personal Information for any number of reasons and with any number of parties.  However, such uses shall not include your Personal Information unless such use complies with the permitted uses of your Personal Information set forth above.

Information from Children

We have no intention of collecting Personal Information from children under the age of 13.  If we become aware that Personal Information from a child under 13 has been collected without the consent of such child’s parent or guardian, we will use all reasonable efforts to delete such information from our database.


The security of your Personal Information is very important to us. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. Only those employees who need access to your information in order to perform their duties are authorized to have access to your Personal Information.  However, we cannot guarantee that all communications between us or information stored on our servers will be free from unauthorized access by third parties such as hackers, and your use of our services demonstrates your assumption of this risk.

Third Party Websites

As a convenience to our visitors, this website may contain links to a number of websites that we believe may offer useful information. The policies and procedures we described here do not apply to those websites. We suggest contacting those websites directly for information on their privacy, security, data collection, and distribution policies.

Disclosures in Public Forums

You should be aware that Personal Information which you voluntarily include and transmit online in a publicly assessable blog, forum, social networking site or other service may be viewed and used by others.  We are unable to control such uses of your Personal Information, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by third parties.

Opt-Out/Unsubscribe - Contact Information

To have your Personal Information removed from our contact lists, or to otherwise contact us regarding this Privacy Policy, please write to GfK Custom Research North America at the following address:

GfK Custom Research North America
75 Ninth Avenue, 5th Floor
New York, NY 10011
Attention: Marketing Communications
or e-mail us at 

Please note that you may continue to receive materials while we are updating our lists.  In addition, we are not able to remove your Personal Information from the lists of any third parties who have been provided with your information in accordance with this Privacy Policy.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time. When we do update it, we will make the updated policy available on this page. Your continued use of the website after changes have been made to this Privacy Policy will indicate your assent to the changes; therefore, you should refer back to this Privacy Policy from time to time.  However, we will not materially change the way we use and disclose Personal Information without giving you an opportunity to opt-out of such differing uses.

Transborder Policy

The GfK Group is a global organization.  Your Personal Information may be collected, stored, processed, used and transferred by one or more GfK affiliated companies or non-affiliated service providers in one or more countries outside your originating country. 

GfK complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland.  GfK has certified that it adheres to the Safe Harbor Privacy Principles ("Principles”) of notice, choice, onward transfer, security, data integrity, access, and enforcement.  To learn more about the Safe Harbor program, and to view GfK’s certification, please visit 

Compliance with the Principles may be limited in certain cases to the extent necessary to meet national security, public interest or law enforcement requirements.  By using this website, you consent to the transfer, storage, use and disclosure of your Personal Information among our affiliated companies and non-affiliated service providers, wherever located. GfK’s service providers are contractually bound to respect the confidentiality of your Personal Information.  Our website is maintained in the United States of America.  By using our services, you freely and specifically give us your consent to export your Personal Information to the USA and to store and use it in the USA as specified in this Privacy Policy.

Effective Date

The Privacy Policy was last updated on January 11, 2012.

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