• GfK Automotive
• GfK Consumer
• GfK Business & Technology
  • GfK TechTest
  • Connected Life
• GfK Media & Communications
• GfK Financial Services

Tracking Internet Connectivity

We have more Internet-enabled devices than ever before, on top of a wide variety of channels via which to connect to the Internet.

That means keeping track of the increasingly complex patterns of devices and connections chosen by your consumers can be challenging… and yet this information is vital in deciding on everything from content to pricing to design and usability.

What is Connected Life?

Connected Life is a syndicated survey that runs twice a year and tracks how devices and connectivity combinations change as market innovations, speed increases, price cuts, etc, drive cannibalisation.

Each wave shows:

1. The device & connectivity combinations that are being used to access the Internet
2. Who is using which combination
3. Why they are using these combinations; the key drivers
4. How the session lengths and frequency compare with other device & connectivity combinations

By identifying and understanding the reasons for changing usage patterns, we can help you anticipate future market needs and identify opportunities.

Read our current findings from Connected Life.

Frequency of Data

We are undertaking the study twice a year, with the latest results available in early July ‘09.

Methodology and Coverage

Connected Life data is collected through online interviews, which is the perfect methodology for this type of survey.

The study is running in 5 markets, with more added each wave, and min 1,000 interviews per market:

• US
• UK
• France
• Germany
• China

The data will be stratified to provide a robust and representative sample of Internet users in each market.

How You Benefit from Our Syndicated Approach

 

Question Areas

• Combination of devices used to access the internet
• How these devices connect to the internet
• Locations in which Devices and Connections types used: indoors vs outdoors; fixed locations vs on the move
• Mobile Broadband
• Internet Suppliers
• Activities over the Internet:
  • Gaming,
  • Location Based Services,
  • Chatting: Using the Internet to communicate
  • Sharing and collaborating
  • Media: TV and Music
• Future intentions

For more information about Connected Life, please contact us today.

 

Connected Life