GfK Roper OmniTel

GfK Roper OmniTel®, a US telephone omnibus, delivers high quality, high-speed turnaround to keep you at the forefront of your market. From awareness tracking to opportunity identification to taking the pulse on topical issues and event-driven subjects, GfK Roper OmniTel is the leading source of cost-efficient decision support for business and marketing management. Whether you field one question or several, OmniTel provides dependable answers in as little as three business days after signoff with a complete demographic breakout that includes the INFLUENTIALSSM segment —the trendsetters and opinion leaders that can impact how you fare in the marketplace. GfK Roper OmniTel is a cost-effective solution for conducting:

  • Awareness, attitude and usage studies
  • Concept screening and testing
  • Media research
  • Consumer satisfaction surveys
  • Demographic profiling
  • Market share estimation
  • Opinion polling
  • Incidence checks
  • Spokesperson selection
  • Product or event naming selection
  • Topical/pulse of market quick turnaround surveys

OmniTel surveys for target segments include GfK Roper Hispanic OmniTel® and GfK Roper Teen OmniTel®.

For more information on GfK Roper OminBus services, contact us.