The GfK Shopper & Retail Strategy difference

At GfK Shopper & Retail Strategy we help companies big and small develop their own unique learning roadmaps using our proven methods and veteran experience. As experts in integrating consumer and shopper insights, we are uniquely positioned to help companies benchmark their insights against leading shopper marketing players across a range of industries and develop the research blueprint that provides a clear path toward thought leadership, enabling true retailer partnerships.

We also leverage the broader resources of our tremendous global GfK network to make sure our clients get the right tools for the job. We ensure the process is truly collaborative, with an eye toward maximizing return on investment for their research dollar.

Insights

 

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Interscope Xtra 4
Interscope Xtra 4

Since its inception in 2006, GfK's Futurescope survey has become a vital barometer of the Shopper Marketing discipline. The survey provides best practice perspectives as well as industry benchmarks companies are using to measure their own progress toward goal of building Shopper Marketing into a competitive advantage.

 

Please click the following link to complete the brief survey and have your opinions reflected in the shopper marketing community:

 

Futurescope 2011