• GfK Brand & Communications
• GfK Customer Loyalty
• GfK Mystery Shopping
• GfK Multicultural
• GfK Roper Consulting
• GfK Roper Omnibus Services
• GfK Roper Public Affairs & Corporate Communications
• GfK Strategic Innovation
• GfK Shopper and Retail Strategy
• Digital Market Intelligence

Digital Market Intelligence

GfK Digital Market Intelligence

Who we are

GfK’s Digital Market Intelligence (DMI) practice provides insight into the digital marketing landscape as well as expertise in applying digital research techniques.  As one of the largest research companies in the world, GfK has offices in the top ten global digital markets.  Working closely with our colleagues across industry sectors, DMI delivers projects incorporating both digital and industry specific knowledge.

Business challenges  

GfK DMI experts use the latest technologies to provide strategic direction to global brands.  Our growing portfolio of services offers cutting-edge digital solutions to most business challenges.  DMI connects the consumer cycle by delivering insights into media usage, attitudes, and purchase journey.  On a daily basis, we help clients optimize the incremental value of digital marketing communications by providing insights into consumer behavior. 

How we address them 

We have designed our solutions around the consumer touch points that our clients want to evaluate; these include:

Media & Advertising Planning including Cross-Media Channel Planning Tools

Communications Optimization

-    Long Form Digital Ad Effectiveness:  Full-length questionnaire for in-depth analysis

-   Short Form Digital Ad Effectiveness:  Real-time feedback on key diagnostics

-    Viewable Impressions Analytics & ROI

-    Cross-Media Channel Impact Studies

Market and Consumer Understanding - a clear view obtained through insights into how consumers gather information, shop online, and reach a purchase decision

Our specialist team draws together digital market and technology expertise to

• Partner with leading technology and digital brands
• Offer best in class digital research technology, including unique research that combines behavioral, observed and attitudinal data
• Provide a 360° view of consumers in traditional and digital environments
• Build on our custom offerings and vertical industry focus