Market and Consumer Understanding

Consumers have a vast number of touch points with their favorite brands. For example, a typical purchase journey for a product or service will involve a combination of online and offline brand interactions. In addition, consumers are becoming increasingly savvy at integrating the benefits of digital services with traditional channels.

GfK DMI’s PurchaseJourney.dx provides brands with a 360 degree understanding of consumers’ purchase journeys. This research solution explains consumer expectations, motivations and attitudes by identifying the behavior of a target audience as it progresses through Purchase Journey (1-2 questions pop up at certain consumer touch points). By combining passive behavioral tracking and actual observed/online data with attitudes about your brand, GfK’s DMI Team helps you to:

Uncover the end-to-end purchase journey for your product, service or brand
Identify influential brand touch points
Optimize marketing communication decisions of all types, including media placement
Identify key category, complementary and competing websites/ sources
Optimize customer conversion and retention

GfK’s PurchaseJourney.dx delivers all of the above with the competitive context in mind.