Navigating Shopper Marketing

Customized workshops charting the world of Shopper Marketing

Major tide changes are re-shaping the point of sale landscape, driven by numerous factors such as shoppers demanding more, manufacturers vying for growth, new metrics emerging, and retailers seeking differentiation. While many manufacturers understand the need for stronger focus on Shopper Marketing, many struggle with how to get there. GfK's Navigating Shopper Marketing workshop bridges that gap and provides a charted course to get you there.

Highlights of the workshop

Overviews shifting market place dynamics making Shopper Marketing a competitive necessity
Establishes the importance of Shopper Marketing for all key constituents
Demonstrates why and how deeper Shopper Insights improve point of sale solutions
Explores case studies and best practices that demonstrate the impact of Shopper Marketing
Creates awareness of the need and implications for the broader organization
Delivers a preliminary roadmap for your team

The workshops are delivered in custom formats to meet your team’s specific needs, such as:

Who can benefit?

Professionals who want to accelerate their Shopper Marketing learning curve and capabilities while stepping up collaboration around Shopper Marketing:

Manufacturer Sales, Marketing, and Insights teams who want to elevate the role and impact of Shopper Marketing
Retailer Marketing, Merchandising, Operations, and Marketing Research teams seeking new approaches to build their brand equity and sales
Media and Marketing Services agency teams that recognize the need to incorporate in-store within the marketing mix

How the workshop works?

These interactive workshops combine presentation, case studies, and break-out sessions to develop company-specific approaches and next steps to accelerate Shopper Marketing efforts.

Participants complete a pre-work survey to assess their experience and readiness with regards to Shopper Insights and Marketing. Case studies are then utilized to demonstrate the use and impact of in-store marketing while participants work in cross-functional teams to better identify how to collaborate around Shopper Marketing. Finally, participants develop a preliminary roadmap to advance their Shopper Marketing efforts.

During the session, participants will be exposed to:

Key industry trends driving the need for Shopper Marketing
Relevance to all key constituents – manufacturers, retailers and agencies
The impact of emerging digital/mobile technologies on shopping behavior
Category-specific examples relevant to the participants
An integrated organizational view of what is required to be successful in Shopper Marketing

The workshops are delivered in custom formats to meet your team’s specific needs, such as:

½-day executive team information sessions: Why Shopper Marketing? Why Now?
2-day Sales, Marketing, or cross-functional team sessions: How to Make Shopper Marketing Work For You?

Benefits delivered

Ability to more effectively employ winning Shopper Marketing strategies
Approaches for collaborative planning
Clear view of your organization’s understanding and readiness to capitalize on this critical shift
Customized to your team’s unique needs

Getting Started

To learn more about GfK Navigating Shopper Marketing, contact us today.