GfK Unacculturated Hispanic In-Person Research

Conducted ten times a year in mall locations in ten top US Hispanic markets, the GfK Unacculturated Hispanic In-Person Concept Test combines GfK Consumer’s proven, proprietary concept testing methodology with GfK’s extensive in-mall network to ensure your study is conducted by the most experienced, qualified bilingual interviewers available.

The GfK Unacculturated Hispanic In-Person Research Program delivers high-quality, cost-effective concept test results, along with direct answers to your key consumer questions from unacculturated Hispanic Americans.

GfK Consumer’s specially-trained researchers carefully screen respondents based on our stringent criteria for identifying unacculturated Hispanic shoppers:

  • Relies primarily on Spanish-language media
  • Hispanic adults
  • Primary shopper for the household
  • Age 18+
  • Spanish-language dominant in and out-of-home

Test Your Concept, Ask a Specific Question…Or Do Both


The GfK Unacculturated Hispanic In-Person Research Program features four levels of service that can be customized based on your research goals and objectives:

  1. Test-A-Concept

    Want to assess the market potential of your concept or new product? Our standard GfK Hispanic In-Person Concept Test delivers the key metrics you need: 

Qualifications:

  • Gender
  • Level of acculturation
  • Ethnicity
  • Age
  • Primary shopper/decision maker
  • Security

Concept Screen Outline:

  • Purchase intent
  • Number intend to purchase first time
  • Expected efficacy (non-food only)
  • Expected frequency of purchase
  • Solves a problem/fills a need
  • Effect on shopping behavior
  • Value
  • Claimed prior awareness
  • Category purchase frequency
  • Uniqueness

  • Expected liking

Demographics

  • Employment
  • Education
  • Country of Origin
  • Occupation
  • Home ownership
  • Living situation
  • Income
  • Age of children
  • Household size

  1. Add Your Custom Concept Testing Questions

    Need a deeper level of insight to drive your "go/no go” decision? Add your own questions to our standard GfK Unacculturated Hispanic In-Person Concept Test for an additional fee.

  2. Ask-A-Question

    Still have questions about the Hispanic market but don’t need to test a concept? Get them answered via the GfK Unacculturated Hispanic In-Person Ask-A-Question Program—the only regularly fielded in-person survey of its kind, connecting you with unacculturated Hispanic consumers.

  3. Custom In-Person Hispanic Research Studies

    Still need help connecting with America’s fastest growing consumer segment? Turn to GfK Consumer for help with your additional ad hoc Hispanic research needs. Our custom in-person Hispanic research services include concept-product tests, package evaluation, taste tests and more.

To learn which of these reasonably priced options might be right for you, contact us today.