GfK Shopper Insights Solutions

GfK Shopper Insights provide a 360o view of the shopper to inform winning brand and store strategies. Our solutions connect manufacturers and retailers with shoppers throughout the consideration, purchase and consumption cycle. Designed to reveal actionable insights about the shopper, brand or retailer experience, our techniques may be used as stand-alone tools or as an integrated research system.

GfK Shopper Insights

GfK Shopper Insights Tools:

GfK Roper Shopping Trends
Shopper Deep Dive
Shopper Biographies
Shopper Mindsets
GfK Observer
In-store Purchase Dynamics
Shopper Decision Tree

GfK Brand Insights

GfK Brand Insights Tools:

Private Label Assessor
Emotional Brand Intelligence
GfK Price Optimizer
Assortment Optimization
Package Effectiveness Testing

GfK Retailer Insights

GfK Retailer Insights Tools:

GfK Mystery Shopping
Power Departments
Shopper In Motion
Store Layout Optimizer
GfK Cell Phone Confidentials
Direct Marketing Evaluator
Future Store Designer

Diverse Channel Experience

GfK has conducted Shopper Insights research for manufacturers and retailers in a variety of channels including grocery, drug, mass merchant, club stores, dollar stores, convenience stores, department stores, home electronics stores, office stores, fashion specialty, baby specialty, home specialty, restaurants, fast food and others.

Additional services include: geo-marketing, consumer panels, category management, brand strategy development, positioning, brand tracking and customer loyalty/satisfaction.