GfK Octopus

The Information You Need—When and How You Need It

GfK Octopus—our online reporting platform—puts you in control of your data. An Internet-based reporting platform, GfK Octopus gives you the data you need, when you need it, enabling you to communicate and share information globally, so you can turn information into knowledge.

GfK Octopus features a user-friendly, web-based interface that organizes your data and provides access as you define it. Customized to meet your specific reporting needs, the GfK Octopus portal offers concise, management-friendly dashboards, cross-tab capability and customized dynamic reporting.

What You Can Do with GfK Octopus

GfK Octopus gives you a firm grip on your company's data, across geographies and in a secure environment, by enabling you to:

• Share and archive documents: GfK Octopus lets you post and share documents such as questionnaires, reports and glossaries using an unlimited number of secure folders and subfolders.
• See who's who: GfK Octopus allows you to view details about internal colleagues as well as your GfK account team, such as contact information, responsibilities and even a photo and brief biography, if desired.
• Alert the team: Use the e-mail alerts feature to remind yourself, or notify others about updates to any document library, folder, task, issue, or discussion group. You don't need to be logged on to GfK Octopus to receive the alert—it will be sent directly to your e-mail inbox.
• Update senior management: With GfK Octopus you can create customizable, user-friendly dashboards that deliver the data senior managers demand—including key performance indicators and other business-critical information—all in a user-friendly, executive summary format.
• Announce: Post special announcements and updates you would like specific GfK Octopus viewers to see.
• Track tasks: Define tasks that can be tracked by status, percent completed, assignment, start date, due date, and other parameters.
• Highlight issues: Set up a running list of issues to be addressed or resolved, with appropriate notations.
• Share the calendar: Customize the GfK Octopus calendar to show the events, key dates, project schedules and holidays that users need to see in order to facilitate collaboration both internally and externally.
• Survey: GfK Octopus even lets you set up basic surveys for use by other platform users (e.g., to provide site feedback).
• Draw attention: Highlight key items such as new research methodologies, new tools, best practices articles and links, or sources for additional information.
• Discuss: Set up discussion groups that you define, allowing pre-selected viewers to share ideas and information, talk about issues and build a community.
• Link: Include links to related web sites such as your firm's home page or your favorite RSS feeds.

From a standard "off-the-shelf” configuration to a highly-customized approach, GfK Octopus can be tailored to suit your firm's unique needs and specifications. Whether you need to see brand performance alongside market share or track media spending against sales data, GfK Octopus can provide you with a holistic view of your business activities.

For more information on GfK Octopus or to schedule a test drive,  contact us today.