• GfK Brand & Communications
  • AD*Vantage Multimedia
  • BVT - Brand Vitality Tracking
  • CVT - Communications Vitality Tracking
• GfK Customer Loyalty
• GfK Mystery Shopping
• GfK Multicultural
• GfK Roper Consulting
• GfK Roper Omnibus Services
• GfK Roper Public Affairs & Corporate Communications
• GfK Strategic Innovation
• GfK Shopper and Retail Strategy

AD*VANTAGE/Multimedia

This global state-of-the-art online pre-testing tool will evaluate and diagnose the effectiveness of virtually any advertising execution or campaign.  More importantly, our service offers you important insights that you can use as guidance on how to effectively optimize advertising campaigns prior to launch and to incorporate these insights into your media strategy.

This tool is for marketing communications professionals and advertising agency executives around the world that want to accurately identify the potential pitfalls of all media advertising and provides guidance to users on how to optimize advertising before launching a campaign.

AD*VANTAGE®/Multimedia offers an array of insights needed for successful advertising campaigns:

• Predicts how effectively advertising campaigns will stand out from other advertising campaigns
• Uncovers what makes advertising campaigns most successful
• Determines the level to which a campaign will produce a positive change of affinity for the advertised brand
• Evaluates how the advertising is working in terms of impact, persuasion, message delivery, emotional and rational involvement and brand identity

To put it simply, we understand the importance of building and maintaining strong brands that’s why we offer the most accurate and effective advertising pre-test tool available. 

For more information on how this tool can enhance your advertising campaigns, contact us today.