With a rich heritage combining the expertise of the region's leading market research providers, GfK Custom Research North America offers a full spectrum of ad-hoc and syndicated research products, strategic models and consulting services--all developed from a 360 degree view of your market.

GfK Automotive

 AFECTS®
 AFI® Automotive Intentions and Purchases Study
 AFI® Automotive Shopping Study
 AFI® Barometer of Automotive Awareness and Imagery Study
 AFI® Household Fleet and Ownership Study
 AFI® In-Language Image Barometer Studies

GfK Brand & Communications

 GfK Starch® Communications
 Brand Vitality Tracking (BVT®)
 Communications Vitality Tracking (CVTSM)

GfK Consumer

 GfK Shopper Insights Solutions
 Unacculturated Hispanic In-Person Research Program
 GfK Concept ChallengerSM
 GfK Product Challenger®
 GfK Price Challenger®
 GfK HILCA®
 GfK*NAVIGATOR

GfK Customer Loyalty

 GfK Mystery Shopping
 GfK KDA+SM 
 GfK Loyalty^PLUSSM

GfK Financial Services

 Local Market Competitive Effectiveness Studies (CFX)

Friedman Marketing Services

 Link to website

GfK Media & Communications

 Placed-Based Media Research

GfK Mystery Shopping

 GfK Mystery Shopping Services

GfK Qualitative & Ethnography

 Hispanic Market Services

GfK Roper Consulting

 GfK Roper Reports® US
 GfK Roper Reports® Worldwide
 GfK Roper Youth ReportTM
 GfK Roper Green Gauge®
 GfK Roper TrendKEYSM
 INFLUENTIALSSM

GfK Roper Public Affairs & Media

 The Anholt-GfK Roper Nation Brands IndexSM
 NewsFlow®
 Corporate Reputation Scorecard®

GfK Roper Omnibus Services

 GfK Roper OmniTel®
 GfK Roper Hispanic OmniTel®
 GfK Roper Teen OmniTel®
 GfK Roper OmniWebSM
 GLOBO BUS®

GfK Research Center for Excellence

 GfK Octopus
 GfK SegMentorSM

GfK Research Dynamics

 Link to website

GfK Starch® Communications

 eStarch (Sweeps Studies)
 GfK Starch Print Ad Readership Studies
 GfK Starch Internet Advertising Studies
 GfK Starch Editorial Tracking
 GfK Starch Cover Testing

GfK Technology

 GfK Technology Services