With a rich heritage combining the expertise of the region's leading market research providers, GfK Custom Research North America offers a full spectrum of ad-hoc and syndicated research products, strategic models and consulting services--all developed from a 360 degree view of your market.

GfK Automotive

 AFECTS®
 AFI® Automotive Intentions and Purchases Study
 AFI® Automotive Shopping Study
 AFI® Barometer of Automotive Awareness and Imagery Study
 AFI® Household Fleet and Ownership Study
 AFI® In-Language Image Barometer Studies
 AFI® Purchase Funnel

GfK Brand & Communications

 Brand Vitality Tracking (BVT®)
 Communications Vitality Tracking (CVTSM)
 AD*VANTAGE/Multimedia

GfK Consumer

 GfK Shopper Insights Solutions
 Future Buy
 Unacculturated Hispanic In-Person Research Program
 GfK Concept ChallengerSM
 GfK Product Challenger®
 GfK Price Challenger®
 
GfK HILCA®
 GfK Navigator

GfK Customer Loyalty

 GfK Mystery Shopping
 GfK KDA+SM 
 GfK LoyaltyPLUSSM

GfK Financial Services

 Local Market Competitive Effectiveness Studies (CFX)

Friedman Marketing Services

 Link to website

GfK Media & Communications

 Placed-Based Media Research

GfK Mystery Shopping

 GfK Mystery Shopping Services

GfK Qualitative & Ethnography

 Hispanic Market Services

GfK Roper Consulting

 GfK Roper Reports® US
 GfK Roper Reports® Worldwide
 GfK Roper Youth ReportTM
 GfK Roper Green Gauge®
 GfK Roper TrendKEYSM
 INFLUENTIALSSM
 Mood of the World

GfK Roper Public Affairs & Media

 AP-GfK Poll
 The Anholt-GfK Roper Nation Brands IndexSM
 The Anholt-GfK Roper City Brands IndexSM
 NewsFlow®
 Corporate Reputation Scorecard®
 GfK Roper DC Radar

GfK Roper Omnibus Services

 GfK Roper OmniTel®
 GfK Roper Super OmniTel®
 GfK Roper Hispanic OmniTel®
 GfK Roper Teen OmniTel®
 GfK Roper OmniWebSM
 GLOBO BUS®

GfK Research Center for Excellence

 GfK Octopus
 GfK SegMentorSM

GfK Research Dynamics

 Link to website

GfK Strategic Innovations

 ASG Consumer Discovery®
 ASG Innovation RoadmapTM 
 ASG Innovation Tree®
 ASG NewProductWorks®/The Collection

GfK Business & Technology

 GfK TechTest