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GfK Roper Reports Worldwide: Mood of the World 2009

Understand How the Changing Consumer Mindset Impacts Your Global Opportunity

Whether you need to know where consumers are cutting back, what they splurge on or how they envision their future, GfK Roper Reports® Mood of the World 2009 delivers the fact-based, country-by-country insights you need to make sound marketing decisions in uncertain times.

Based on GfK Roper Reports® Worldwide – the longest running, most reliable gauge of attitudes, values, lifestyles and behaviors among consumers throughout the world - GfK Roper Reports Mood of the World 2009 will help you answer the most important questions relevant to creating opportunities during the current economy including:

• How does today’s economic climate impact the way consumers in your target markets think, feel and shop?
• Which markets are most stable, volatile, stressed or optimistic?
• Where have the biggest shifts in consumer concerns and priorities occurred?
• Which developments represent the strongest opportunities for growth?

Insights from Every Corner of the World

The GfK Roper Reports Mood of the World 2009 report features in-depth global, regional and market-by-market analysis designed to help you identify emerging opportunities and appropriate marketing strategies during the current economic climate.

Specifically, the report explores trends and current conditions in:

• Consumer confidence
• Coping strategies
• Consumer expectations for the future
• Personal concerns
• The impact of the downturn on household finances and employment
• Recessionary behaviors, including spending cutbacks
• Splurges and indulgences

Creating An Actionable Marketing Plan for Success in Turbulent Times

GfK Roper Consulting is available to support you in interpreting what these trends mean for your business, category or brands:

• How do you tailor your marketing plans in light of in the current climate?
• What are other companies within and beyond your category and geography doing to position themselves to win?
• What are the lessons to be learned from previous recessions?