In the News...

Good start to year for GfK with new strategy – significant increase in sales and income

Nuremberg, May 15, 2012 – GfK has started the 2012 financial year with considerable growth in both sales and income. Sales increased by 11.3% to EUR 345.1 million while adjusted operating income rose 10.2% on the already high value of the previous year to EUR 33.5 million. The Group is seeing initial results from the implementation of its new Own the Future corporate strategy. more >>

“Extreme” Shoppers Turn to Mobile Media at Key Stages of the Purchase Process, From Information Gathering to Transactions

New GfK research identifies opportunities for marketers to engage today’s smart shoppers  more >>

Weak growth is influencing European consumers

Findings of the GfK Consumer Climate Europe survey for the first quarter of 2012 more >>

Over Half of Tablet, Smartphone Time Is Shared with TV Viewing – New GfK Analysis

Among adults 35 to 49, two-thirds of all tablet minutes occur in front of a TV  more >>

Chatham University Shines in GfK’s First Annual Next Generation Market Research Competition

Award Presented at the Advertising Research Foundation Re:think 2012 Convention more >>

GfK Rising Stars Take Home Top Honors at The ARF Great Mind Awards

GfK Rising Stars Take Home Top Honors at The ARF Great Mind Awards more >>

GfK increases dividend by 35%

In 2011, GfK improved both its consolidated total income and sales, reaching new record values.  more >>

Online Availability of TV Shows Drives Growth in Episodes Watched, Viewing Time

New GfK study shows positive effects have grown consistently since 2008 more >>

Optimism about the Economy Continues to Grow in America

Findings from the latest AP-GfK Poll  more >>

Worsening economic forecasts cause uncertainty among European consumers

Findings of the GfK Consumer Climate Europe survey for the fourth quarter of 2011 more >>

New Research Shows Girls are Looking for Leadership Role Models

Cause Launches as Girl Scouts Celebrates its 100th Anniversary  more >>