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Test Drive GfK Octopus
Official Home of the AP-GfK Poll
The Associated Press, the largest and most trusted source of independent news and information, has partnered with GfK Roper Public Affairs & Media, a trusted provider of public opinion research for more than 75 years, to form the AP-GfK Poll.
What Americans are Willing to Give Up
A recently released survey by GfK Custom Research North America asked 2,000 American adults, representative of the total U.S. population, what they were willing to give up during the recession. Find out which purchases were considered necessities and which ones they can do without. (more)
GfK Custom Research North America Wins Two ARF Awards, Recognition for Innovation and Rising Star
GfK Custom Research North America today announced that the Advertising Research Foundation (ARF) selected GfK Volume Forecaster to receive the ARF Innovation Award of Recognition. Additionally, Research Director for GfK Consumer Stefanie Nolby was chosen for the ARF Rising Star Award. (more)
GfK Custom Research North America News Feed
Subscribe to get GfK news delivered directly to your desktop!Consumer Behavior and Sentiment
Click here to register for the GfK Roper Mood of the World Teleconference on July 9th.
Consumer Spending: What's In, What's Out?
Consumers today are paying close attention to where they find value, avoiding products deemed frivolous or overpriced. But that doesn't keep them from embracing new technologies —even items that carry high price tags. The condition, of course, is that the products are seen to deliver good value for the cost. (more)
CONSUMER WARNING!
