GfK Concept Challenge is a flexible suite of tools designed to help you identify and refine winning new product development concepts, while minimizing the risk involved when launching new products.
Specifically, this innovative suite of new product develop tools can help you:
By helping you to identify which new product ideas to pursue and how to improve them to save time and money, GfK Concept Challenger can help you assess overall potential, identify strengths, weaknesses and provide guidance for marketing actions.
GfK Product Challenger is a complete diagnostic tool designed to test and refine new products prior to launch.
Specifically, this innovative new product develop tool can help you:
By helping you to validate a product's appeal (vs. competitors) and its ability to meet concept expectations, GfK Product Challenger can help you choose the most promising product formulations (vs. concept, competitors, different formulation). In addition to delivering the insights needed to test your new product's appeal among users (alienation risks) and non users (recruitment capacity), GfK Product Challenger provides marketing and R&D teams with a full diagnosis including actionable output to support product launch decisions.
At a time when the market is increasingly dynamic and competition is increasingly fierce, marketers need an instrument to rely on for professional price management. GfK Price Challenger allows you to test the price acceptance of your brand against rival brands and determine the optimum price point for your product.
GfK Price Challenger can help you find answers to key pricing questions, such as:
To put it simply, by allowing you to simulate the impact of changes in your prices -- as well as those of your competitors -- GfK Price Challenger can help you ensure that your go-to-market price is right.
For more information on these or any GfK Consumer product or service, please contact us.