North America
New San Francisco Office to Be Led By Former International Technology Consultant
NEW YORK, August 16, 2010 – GfK Technology, a division of GfK Custom Research North America, today announced the rebranding of the team to GfK Business & Technology, along with the opening of a new office in San Francisco, CA. The rebranding of the team reflects its expanding scope of services and client portfolio within the B2B and technology sectors.
GfK Business & Technology provides custom-built research solutions for a wide variety of clients, including global technology industry leaders. GfK’s services include market measurement and assessment, new product development and concept testing research, market segmentation analysis and actionable strategies for the marketing, branding and promotion of new products and services.
With the addition of the San Francisco office, GfK Business & Technology now has three U.S. offices, including Princeton, NJ and Media, PA.
"San Francisco is at the heart of America’s technology belt as well as a hub for global commerce and business innovation,” said David Krajicek, Managing Director of GfK Business & Technology. "Our west coast office gives us the ability to keep our finger on the pulse of the technology community and provide our unique insight and research products to our growing list of clients.”
The San Francisco office will be staffed with four team members and led by Tilman Rotberg, Vice President of Consulting, GfK Business & Technology. Rotberg joined GfK’s Business & Technology team in 2003. Prior to this, he was located at GfK’s headquarters in Nuremberg, Germany, managing large-scale international technology accounts.
About GfK Business & Technology
A division of GfK Custom Research North America, GfK Business & Technology is one of the world’s largest providers of business-to-business and consumer research to the global technology and telecommunications industries. Unique in its ability to profile, segment and evaluate technology customers, it provides a deep understanding of target groups, including their needs, brand awareness and perceptions, buying behaviors and product usage. As a result, it has been a major force in guiding some of the most renowned technology leaders in identifying, growing and retaining their customer bases.
