North America
GfK Roper TrendKEY
Today’s world is a very challenging place in which to do business. The relationship between consumers and brands is constantly evolving. Why? Because consumers are changing, and changing fast. They are more confident, more demanding and more dynamic than ever before and it is increasingly hard for marketers to keep up.
Recognizing the existence of certain trends is just the beginning. After that come all kinds of questions – How big is the trend? How fast is it growing? Which consumers is it affecting most? What effects does it have on the kinds of products or services I should launch or the approach I should take to advertising or brand positioning? It is these questions that TrendKEY is designed to answer.
TrendKEY provides marketers with a trends toolkit, based around 11 global drivers of consumer behavior, 26 global consumer trends, 12 of which are values-based and 14 of which are lifestyle-based. It is our view that drivers are the root causes of consumer change, affecting firstly consumers’ underlying value systems but then, also their patterns of behavior or lifestyles.
For each of these 26 trends, the interactive TrendKEY memory stick provides materials following our Insights, Impacts, Actions pathway:
- INSIGHTS: Presentations and reports designed to familiarize you with the trend
- IMPACTS: Detailed data reports that allow you to deep-dive on the consumer group(s) you care most about to see which trends affect them the most
- ACTIONS: Examples of products, services and campaigns showing how others are already leveraging these trends to build competitive advantage
For more information on TrendKEY please email us at 
For more information on TrendKEY please contact us at