North America
GfK Roper Green Gauge®
Bringing You the World of Green Consumer Insight
From climate change to conservation – and a myriad of issues in between – green is an increasingly global issue. However, most of the tools designed to help marketers develop eco-friendly brands are not.
That is, until now.
Introducing GfK Roper Green Gauge® Global — the only study providing global marketers an in-depth look into green consumer trends, attitudes and behaviours in 25 countries.
Connect with the Global Green Segments that Matter Most
Since 1992, GfK Roper has helped green marketers track the evolution of the environmental movement in America through its Green Gauge US service. And, since 1997, we’ve been helping global brands keep pace with consumers around the world through GfK Roper Reports® Worldwide. Our new Green Gauge Global study combines this unmatched expertise to offer marketers looking to develop greener global brands detailed and actionable insight into:
- The top environmental concerns facing consumers around the world and the steps they are taking to address them
- Perceived and actual barriers to green behaviour
- How the level of knowledge about environmental issues differs from country to country
- The role individuals, business and government should play in protecting the environment, according to consumers around the world
- And more
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GfK Roper Green Gauge Global also includes a one-of-a-kind global green consumer segmentation so you’ll know which global market segments matter most when building your eco-friendly brand.
Be Among the First To Know
GfK Roper Green Gauge Global will be available to marketers later this summer. To make sure you’re among the first to know what green really means to global consumer markets, please click here
Consumer Trends from GfK Roper Consulting
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