Offered exclusively by GfK Roper Consulting, the ValueScope model delves well beyond demographics to reveal the most deeply rooted drivers of consumer behavior—the personal values that define who we are, what we do and how we live.
The result of extensive ongoing research and development, the ValueScope system is based on a set of 50+ discrete values that transcend nationality and can be found in every culture around the world.
Through a rigorous multivariate approach, Valuescope identifies seven distinct values-based types of people present in every culture-each offering significant implications for consumer lifestyles, perceptions and purchasing decisions.
GfK Roper Consulting’s ValueScope model provides you with a groundbreaking tool for identifying new market opportunities, creating effective strategies and aligning brands for long-term competitive advantage.
For more information on Valuescope take a look at our brochure Gfk Roper Consulting - Valuescope
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