• GfK Automotive
  • AFI Household Fleet and Ownership Study
  • AFI Barometer of Automotive Awareness and Imagery Study
  • AFI Purchase Funnel
  • AFI In-Language Image Barometer Studies
  • AFI Automotive Shopping Study
  • AFI Automotive Intentions and Purchases Study
  • AFECTS
• GfK Consumer
• GfK Technology
• GfK Media & Communications
• GfK Financial Services

AFI Purchase Funnel®

The Allison-Fisher International (AFI) Purchase Funnel is a diagnostic model of the automotive consumer decision-making process. The "top" of the purchase funnel focuses on purchase attitude formation. The "bottom" of the funnel describes the transition from attitudes to purchase behavior.

This diagram illustrates how GfK Automotive’s brand equity, communications effectiveness and demand tracking studies are integrated into a comprehensive framework to help auto manufacturers and marketers understand the entire automotive consumer decision making process.

For more information on the Allison-Fisher International (AFI) Purchase Funnel, please contact us.