NewProductWorks® (NPW) is GfK Strategic Innovation’s on-site, new product development and innovation resource center. NPW brings a unique combination of expertise and inspiration, putting it on the forefront of leading-edge brand innovation:
- Consumer Knowledge and Insight
- Research Leadership
- New Product Development Expertise
NPW is integral to our efforts to help clients See the Future market opportunity space, and Be the Future with successful market driven brand innovation. Not just a list of ideas, but a strong set of highly actionable, complete concepts that take the process forward to successful commercialization and sustainable growth.
The centerpiece of NPW is the Collection
As part of our comprehensive approach, we track innovation trends across 300 global product categories, and study the evolution of innovation. This work, integrated with learning from the Collection, helps us identify viable future market space for clients. We pinpoint causes of product failures, and develop principles for success that we use to help our clients develop the innovation needed for growth, now and in the future.
For more information on NPW, The Collection or any GfK Strategic Innovation product and service, contact us today.