North America
The Collection
Imagine a physical collection of packaged goods that spans decades of consumer marketing and provides real world examples of past and current offerings. A collection that reflects tracking trends across 300+ global product categories, and is the result of procuring items from essentially every product in food, beverage, household, health & beauty care, baby care, pet products, etc.
At NewProductWorks (NPW), GfK’s innovation resource center, you can find just that. The one-of-a-kind, 110,000 piece NPW Collection is used extensively throughout the GfK innovation process, and results in faster, more efficient, more productive...and breakthrough...new product development for our clients.
It takes an on site visit to fully appreciate the scope of the NPW Collection, with over 30 years of product innovation on display at any given time. The NPW Collection includes new items recently introduced into test, as well as a range of products dating as far back as the 1960’s. Products are arranged by category (grocery store style) for easy access. Click HERE for an interactive tour of the NPW Collection.
