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GfK Technology
Products / Services
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Consumer Technology Panel
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| An online research panel, segmented through NOP World’s proprietary LifeMatrix system, with more than 50,000 buyers of home technology products including PCs, cellular phones, wireless devices and peripherals. Consumers are profiled on a diverse range of technology, telecom and consumer electronics ownership and usage. |
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MKids
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| An annual study of the UK and US youth markets for mobile telephones, with focus on penetration, manufacturer and network share, spend levels and payment options, upgrade and placement issues, decision drivers, current habits and future needs. Historical tracking data and quantitative benchmarks gained from the study are projectable across the largest US metropolitan areas. |
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Roper Reports® Worldwide
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| Roper Reports® Worldwideprovides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world. |
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Roper Reports® US
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| Roper Reports® US delivers the most up-to-the-minute view of the consumer marketplace. Our nationally representative database is comprised of 20,000 annual consumer interviews and is balanced to the most current US Census report. |
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TechnoValues
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| An assessment of key buying values, (such as loyalty, productivity and creativity) that are important to technology decision makers, with guidance on product uptake, positioning and targeting. |
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