GfK Financial Services

GfK Financial Services is the premier provider of market research to the global financial services industry. With focused expertise in the banking, investments, insurance and healthcare sectors, as well as their trade and professional associations, our industry experts go beyond merely understanding the broad financial services industry to having an in-depth knowledge of our clients’ businesses.  Drawing on an 80-year legacy, we stand alone in our ability to combine deep industry knowledge with broad consumer and business trends intelligence. Our exclusive attribute batteries reveal the consumer and business mindsets that drive financial decisions. The result is unique insight into financial customers, including their money management styles, price sensitivities, service needs, product/policy requirements, and communication preferences.

Armed with this powerful information, you can draw detailed, dimensional portraits of customers and prospects, both consumer and business-to-business, identifying high-value targets... assessing their potential...understanding their service needs and expectations...and creating messages that motivate action. We have the practical experience and vast information to help you optimize decisions across every key application including:

• Customer and employee satisfaction and loyalty
• Brand and image positioning
• Market segmentation
• Communication/advertising effectiveness among customers, prospects and shareholders / policyholders
• Awareness, attitudes and usage tracking
• Web site evaluation
• Channel management and strategy development
• Financial policy and regulatory issues research
• Product development
• Sales force and marketing optimization