Ten percent of consumers drive the purchase decisions and market behavior of the other ninety percent through the power of word-of-mouth recommendations. These trusted market multipliers, Influential Americans®, amplify your messages in an environment when consumers are opting out of traditional forms of advertising. Understanding and engaging them can be the most important brand strategy investment you make.
Roper Reports® Worldwide provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world.
Roper Reports® US delivers the most up-to-the-minute view of the consumer marketplace. Our nationally representative database is comprised of 20,000 annual consumer interviews and is balanced to the most current US Census report.
