GfK Automotive
For 25 years, GfK Automotive has been one of the most indispensable, and respected providers of product, brand, and consumer research and consulting to the automotive industry. Our knowledge-based consulting and broad array of both tactical and strategic research products have provided insight and support to every manufacturer who markets vehicles in the US.
GfK Automotive delivers a full spectrum of services and integrated information—from syndicated tracking studies to tailor-made consulting solutions—to help monitor and build on brand strengths, identify and remedy underperformance, and act on opportunities and threats.
GfK Automotive has made a practice of connecting key staff within client organizations to the rational and emotional thinking of target customers and prospects, and translating these findings into recommended actions that support profitable decisions across all areas:
- Consumer Trends
- New product development
- Brand Health
- Communications testing and tracking
- Customer loyalty
Our proven track record of delivering results that exceed expectations maintains GfK Automotive as the leading information partner to the global automotive sector. The clients we serve include:
- Manufacturers
- Communications/media agencies
- Dealers/retailers
- Component, equipment and telematics suppliers
- Service agencies
GfK Automotive offers:
- Automotive expertise across all aspects of the purchase cycle
- Comprehensive suite of products/services
- Long-term historical perspective of automotive brand health
As part of the larger GfK Custom Research North America organization, GfK Automotive consultants work closely with specialists from other key practice areas to insure that every client has access to the most advanced tools and state-of-the-art techniques for obtaining, organizing and analyzing consumer input. This enhances GfK Automotive’s product offerings with added expertise and resources. Combined with the deep industry expertise of our consultants, we can help guide clients throughout every phase of the automotive decision-making process. For example, GfK Automotive can draw upon the worldwide consumer trends research of GfK Roper Consulting…or the most experienced provider of mystery shopping in the world, GfK Mystery Shopping…or the ethnographic research prowess of GfK Qualitative & Ethnography for invaluable understanding of what target customers are thinking and doing. These insights can help inform business decisions across the marketing cycle.
In addition, GfK Automotive is supported by the global resources of the GfK Group, the fourth-largest market research organization in the world.
Whatever the issue—from product needs to brand positioning, from message effectiveness to purchase interest, from fleet analysis to customer satisfaction—GfK Automotive’s experienced research consultants focus on optimizing return on investment through penetrating analysis and deep knowledge of the industry.
For more information on how GfK Automotive can deliver actionable solutions that optimize product development, customer satisfaction, product performance and brand health, contact a GfK Automotive representative.
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