GfK Consumer

GfK Consumer is the global leader in transforming deep consumer intelligence into winning competitive strategies. For more than 75 years, we've helped companies seize opportunities and execute successful marketing and brand strategy programs in consumer products and services industries, including:

• Retail
• Food and beverage
• Personal care
• Household products
• Travel and hospitality

By combining in-depth consumer intelligence, breakthrough segmentations and innovative research tools we keep you at the forefront of your market by:

• Identifying and understanding target consumers
• Anticipating consumer trends
• Optimizing brand performance
• Improving communications effectiveness
• Strengthening customer loyalty
• Enhancing corporate reputations

GfK Consumer delves beyond demographics to give you profound insight into consumer needs and behaviors globally. You have the market knowledge to advance your brand and company image, secure your customer relationships and seize your most profitable opportunities