Consumer Technology Panel
Consumer Technology Panel. More than 50,000 US consumers are profiled on a diverse range of technology, telecom and consumer electronics ownership and usage, including:
- Computers and peripherals—desktops, laptops, inkjet, laserjet, multi-function, and specialty photo
- Mobile and wireless—phones, wireless computing devices, handhelds, wireless networking, and WiFi
- Digital media—broadband, CD/DVD burners, digital cameras, digital video, mp3
- Consumer electronics—DVD, console gaming, satellite or DBS, HDTV
- LifeMatrix proprietary segmentation on more than 13,000 consumer technology-profiled panelists
For each target LifeMatrix segment, we have (Q2-Q3) 2003 information on:
- Household product ownership
- Brand share—desktop and laptop PCs, wireless phones, wireless service providers, videogame consoles
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