• GfK Brand & Communications
• GfK Customer Loyalty
• GfK Employee Engagement
  • Engagement Surveys and Benchmarks
  • Creating a High Performance Organization
  • Colleague and Coworker Satisfaction
  • Training and Executive Action Planning
  • Employee Communication Evaluations
  • Transformation and Acquisition Alignment
  • Segmentations Find Talent Like Your Best
  • Rewards and Recognition Management
• GfK Mystery Shopping
• GfK Roper Consulting
• GfK Roper Omnibus Services
• GfK Roper Public Affairs & Corporate Communications
• GfK Qualitative & Ethnography
• GfK Strategic Innovation
• GfK Interscope

Segmentations Find Talent Like Your Best

Unlike general talent screens, GfK segmentations create very brief and powerful typing tools that help your managers find more employees like your best. 

Talent segmentations use the talents, competencies, skills and tasks that are more important to your organization, so you discover. 

• Which talents, skills cluster together - the different "paths to success" that allow employees to deliver value.

• Which short list can predict these groups nearly as accurately as the full battery of attributes (called a "typing tool").

• Segments are given "personality names" or "personas" which are brief descriptions that help managers and employees understand the motivations and talents that underlie each one. 

• Each manager and team learns which is their dominant segment. 

• The short list of questions is integrated into job advertisements, recruiter notes, sourcing tools and manager interviews.  Understanding the talent segment lets you source and recruit more like your best. 

• Broaden your base of recruits: Instead of focusing on a single character type, GfK lets you recruit multiple different personas which lead to success.  We can also help you place them with the local team that matches their segment, to improve team cohesiveness and retention.