• GfK Brand & Communications
• GfK Customer Loyalty
• GfK Employee Engagement
  • Engagement Surveys and Benchmarks
  • Creating a High Performance Organization
  • Colleague and Coworker Satisfaction
  • Training and Executive Action Planning
  • Employee Communication Evaluations
  • Transformation and Acquisition Alignment
  • Segmentations Find Talent Like Your Best
  • Rewards and Recognition Management
• GfK Mystery Shopping
• GfK Roper Consulting
• GfK Roper Omnibus Services
• GfK Roper Public Affairs & Corporate Communications
• GfK Qualitative & Ethnography
• GfK Strategic Innovation
• GfK Interscope

Rewards and Recognition Management

GfK research helps our clients manage the rewards and recognition needed to motivate employees to outstanding performance. 

Selecting New Rewards: GfK tests possible new mechanisms of rewards and recognition.

• Change only when needed: Test current vs. possible new rewards and avoid unnecessary complexity by changing only when it its necessary. 

• Motivate the most employees possible: Test rewards and recognition singly and in combination to identify the set that maximizes the total unduplicated population of employees.

• Test among your current employees and also among groups of employees that you would like to recruit, retain and motivate.

Evaluating Current Rewards and Recognition:  GfK uses standalone surveys, or modules in our other evaluations, to establish how satisfied employees are with your current package of rewards and recognition. Our motivation experts will help you identify which parts of your organization have the greatest opportunity to improve.  Diagnostics tell you whether the issue is the size, timing, freshness or type of reward/recognition, and give you ideas for new rewards as well.