• GfK Brand & Communications
• GfK Customer Loyalty
• GfK Employee Engagement
  • Engagement Surveys and Benchmarks
  • Creating a High Performance Organization
  • Colleague and Coworker Satisfaction
  • Training and Executive Action Planning
  • Employee Communication Evaluations
  • Transformation and Acquisition Alignment
  • Segmentations Find Talent Like Your Best
  • Rewards and Recognition Management
• GfK Mystery Shopping
• GfK Roper Consulting
• GfK Roper Omnibus Services
• GfK Roper Public Affairs & Corporate Communications
• GfK Qualitative & Ethnography
• GfK Strategic Innovation
• GfK Interscope

Employee Engagement Surveys

GfK helps companies find the right strategy and actions to motivate their employees to greater productivity and retention.  Choose GfK Employee Engagement because of our:

Industry-specific benchmarks based on representative samples that accurately reflect changes in the market for talented employees. We have industry experts in retail, hospitality, restaurants, financial services, technology, manufacturing and international experts worldwide. 

Master list creation from your organization's hierarchy structure can take hundreds of HR staff hours and hundreds of emails to clean, unless you divide and conquer.  GfK's SIS online tools make this process much easier for your HR staff.  Divide the work into sections so different people can log in, and simultaneously clean their part.  The same integrated tool houses scorecards and action planning tools that turn data into action. 

Proven definition of employee engagement is a leading indicator of retention, discretionary effort and productivity. GfK helps clients achieve measurable business improvements, and every project can include a rigorous business impact analysis.

Actionable prioritizations identify "do more” drivers that energize your employees; and "do less” drivers of attrition and apathy.  Your managers learn which levers to push for maximum impact on attrition and productivity.  Actionable drivers include manager effectiveness, teamwork, leadership and training/development. 

Customer focus does not automatically increase with employee engagement.  Some studies find a correlation, while others find no correlation at all.  The connection is not automatic.  GfK engagement programs help you identify the strategic, targeted actions required to strengthen the employee-customer connection and translate employee engagement into customer loyalty.

Training tools and events provide every manager with scorecards and action planning using world-class technology.  Change reaches every part of your organization. 

Benchmarks: are unique because they are based on a representative sample of employee, not merely a compilation of our clients' surveys.  Important advantages:

•  A scientific sample, not slanted towards our client base. 
• GfK benchmarks do not change as we add new clients.
• Comparable benchmarks for loyalty index and drivers - across industries and many countries. 
• Learn about our benchmarks early in your planning process, so your questions and scales match the best benchmarks available.

Action Planning To Drive Improvement: Our facilitators and online tools make it easy for your employees to complete and document action planning that improves engagement in your company. 

For help engaging your employees to reduce turnover of high-value employees, increase productivity, and decrease absenteeism and injuries, please contact us.