• GfK Brand & Communications
• GfK Customer Loyalty
  • GfK Loyalty Plus
  • GfK Loyalty's Key Driver Analysis Plus
  • Guest Experience Management
  • GfK Action Planning
  • GfK KCRM
• GfK Employee Engagement
• GfK Mystery Shopping
• GfK Roper Consulting
• GfK Roper Omnibus Services
• GfK Roper Public Affairs & Corporate Communications
• GfK Starch Communications
• GfK Qualitative & Ethnography
• GfK Strategic Innovation

Loyalty and Healthcare

Proven metrics: Learn about the four components that make GfK Loyalty ^{Plus SM} a powerful loyalty metric.
More on GfK Loyalty ^Plus

The most accurate prioritization: Learn the two ways that GfK KDA+SM (Key Driver Analysis ^Plus) creates a more reliable ranking of where providers and payers should focus.
More on GfK KDA+ (Key Driver Analysis Plus)

Guest Experience Management ^SM (GEM): It's no longer enough for providers and payers to deliver scorecards to call center team leaders or sales/service managers in the field. Learn how the Guest Experience Management forum for insights and interaction helps your employees learn to treat every customer like a valuable guest.
More on Guest Experience Management (GEM)

Mystery Shopping: When you need to improve performance on objective criteria (wait time, compliance with procedures), integrate Mystery Shopping into your measurement program.
More on GfK Mystery Shopping

Quality/Malcolm Baldrige: Tired of reporting mistakes? Hear how our team made the significant achievement of becoming the only market research firm to have won the Malcolm Baldrige National Quality Award.
More on Fieldwork, Quality and Cost Control

Client teams and service: For every company we serve, our goal is to be the extension of your team—a true partner—giving you actionable insights while helping you manage the time pressures and demands you are faced with each day.
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Fact-Based Consulting - Program Design: GfK works closely with your stakeholders to ensure that every part of your organization receives the assistance it needs to translate the voice of the customer into organizational change and improvement.
More on Fact-Based Consulting - Program Design

Training and Action Planning: GfK's training options range from full-scale in-person deployments at enterprise-wide conventions to web-based online training and action planning. We use a proven and effective approach to achieve significant change throughout your organization.
More on GfK Training and Action Planning

For more information on how we can help you manage your customer experience in a way that takes the time-intensive process off your plate and puts it on ours, contact us.