Case Study - Health Care

We helped a leading OTC drug brand develop a strategic blueprint for growth.

Situation
Brand was growing quickly but needed to be further insulated from competition; client needed to identify opportunities for growth and a pipeline of new products.

Results
Concepts and "life-cycle” approach were extremely well received in qualitative testing and are being refined for quantitative validation.

What We Did

  • Helped re-define the consumer experience to identify unmet needs for their therapeutic condition across key consumer target groups
  • Provided alternative brand architecture strategies based on potential regulatory, product development, and resource scenarios
  • Fashioned a "life-cycle approach” integrating critical strategies to further assert brand’s leadership position
  • Developed a brand vision and corresponding roadmap outlining the strategic sequencing of product launches over a four-year period

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