Place Based Media Research

Recent Roper Reports® trends indicate that consumers are increasingly receptive to non-traditional place-based media, such as posters or television programming in waiting rooms, subways and trains, on college campuses, and the like. Advertisers using these media demand evidence of return on investment--and that's where GfK Media can help. We're highly experienced in designing research to measure the value and effectiveness to your organization including:

• traffic
• exposure
• impact of place-based media campaigns

For more information, contact us.