GfK Roper OmniTel®

GfK Roper OmniTel®, a US telephone omnibus, delivers high quality, high-speed turnaround to keep you at the forefront of your market. From awareness tracking to opportunity identification to taking the pulse on topical issues and event-driven subjects, GfK Roper OmniTel® is the leading source of cost-efficient decision support for business and marketing management. Whether you field one question or several, OmniTel provides dependable answers in as little as three business days after signoff with a complete demographic breakout that includes the Influentials® segment —the trendsetters and opinion leaders that can impact how you fare in the marketplace. GfK Roper OmniTel® is a cost-effective solution for conducting:

• Awareness, attitude and usage studies
• Concept screening and testing
• Media research
• Consumer satisfaction surveys
• Demographic profiling
• Market share estimation
• Opinion polling
• Incidence checks
• Spokesperson selection
• Product or event naming selection
• Topical/pulse of market quick turnaround surveys

OmniTel surveys for target segments include GfK Roper Hispanic OmniTel® and GfK Roper Teen OmniTel®.

For more information, contact us.