AFI® Advanced Automotive Features Study

The AFI® Advanced Automotive Features Study measures the familiarity with, and purchase interest in a wide array of automotive features and emerging technologies among new vehicle intenders. It serves as both a tracking instrument for existing options and a means for evaluating new features. The study is unique in that it is:

• Comprehensive - The study measures over 100 automotive features and technologies in six major topic categories
• Actionable - Respondents are provided clear, concise descriptions of each feature/technology including its function, benefit and price so that an accurate assessment of consumer interest is obtained
• Up-to-Date - Survey is updated annually to include new technologies/areas of interest
• Flexible - Data results are available in MTAB/SPPS/SAS format to allow for "ad-hoc" data mining

For more information, contact us.