AFECTS®

AFECTS® (Allison-Fisher Effective Communications Tracking Study)—the U.S. automotive industry’s largest continuing communications tracking study—is unique in that results can be integrated with other GfK Automotive studies, such as the AFI® Automotive Intentions and Purchases Study and AFI® Automotive Shopping Study. This allows for the examination of the strategic linkages between communications and consumer demand and shopping behavior. AFECTS® helps automotive marketers and communications professionals answer the following questions:

• Does my brand or product have the right levels of awareness?
• Are we reaching the right people?
• Are we delivering the right message?
• Do we project the right personality?

For more information, contact us.