GfK Target*Positiong

At GfK we understand that brand strength may only be judged from the consumer‘s point of view. For consumers, strong brands are associated with relevant (target group specific) benefits that:

• Distinguish them from competitors
• Lead to a strong identification with the brand
• And therefore lead to higher loyalty as well as premium price acceptance.

That's why we've developed GfK Target*Positioning, an innovative research tool dsesigned to help you appropriately and successfully position your brands, products and company. Specifically, GfK Target*Positioning provides the insights you need to tailor your brand positioning strategy:

• Status-Quo-Analysis (Brand Diagnosis)
• Repositioning of brands (Brand Therapy)
• New positioning (NPD, Brand Alliances)
• Brand extensions (extension of product lines)
• Umbrella brand analysis

For more information, contact us.