GfK Roper HomeView(SM)

Formerly known as the Visual Survey of Domestic Space (VSDS), GfK Roper HomeView is a photo gallery of snapshots across the globe that helps you understand how consumer goods actually “live” in the home environment:

• 10,000 photos from across 12 countries
• 15-20 households per country
• Coverage of nine functional areas
• Approximately 50 images per household
• Every household photographed is also included in the Roper Reports® Worldwide database for a richer data collection.

Taken using a standard protocol by professional field researchers, this global gallery of thought-provoking photos was inspired by our GfK NOP Qualitative and our Observational and Ethnographic Practice.

Linked with GfK’s gold standard global survey Roper Reports Worldwide, GfK Roper HomeView offers a 360-degree view of your potential consumers—what they think, via the survey, and how they live.

But that’s not all.

GfK NOP’s ethnographers can work with you to query this one-of-a kind databank based your custom criteria and work help you to translate the results into actionable insights for your business.

For more information, contact us.