Customer Satisfaction and Loyalty

Winning a new customer is far more expensive than retaining an existing one.

To successfully manage your customer satisfaction and loyalty—not to mention your bottom line—you need an accurate understanding of your customers’ experiences with your company and brands. For in-depth, actionable insights, companies that are industry leaders have chosen us as the leading voice of the customer experience.

The reasons are simple.

At GfK Customer Loyalty, we have proven, results-oriented methods for measuring and managing customer satisfaction and loyalty. In particular, our signature product, GfK Loyalty PLUS SM metric provides a multidimensional measurement of the intensity of customer relationships.  And for every company we serve, our goal is to be the extension of your team—a true partner—giving you actionable insights while being respectful of the time pressures and demands you are faced with each day. To make your job easier, we use a fact-based consultancy approach, providing prioritized, deployment-ready insights on how you can improve your customers’ experience.

With processes and team members from GfK Custom Research Inc.—winner of the Malcolm Baldrige National Quality Award—GfK Customer Loyalty is a critically acclaimed business partner dedicated to delivering quality data and following the highest standards in customer service.

Our sophisticated Web-based reporting system adds another dimension to our partnership, and serves as your company’s forum for insights and interaction.

For more information on how we can help you manage your customer experience in a way that takes the time-intensive process off your plate and puts it on ours, contact us.