• GfK Automotive
• GfK Consumer
• GfK Technology
• GfK Media
• GfK Financial Services
• GfK Healthcare

GfK Financial Services Corporate Reputation Scorecard

The GfK Financial Services Corporate Reputation Scorecard delivers an actionable approach to managing your organization’s reputation and taking steps to reposition your corporate communications effort in light of today’s rapidly changing market dynamics.

A Single Metric for Assessing Your Reputation

Utilizing a pioneering approach developed by GfK Roper Public
Affairs & Corporate Communications, the GfK Financial Services
Corporate Reputation Scorecard plays a pivotal role in helping
financial institutions evaluate and monitor their reputation
among key client and non-client stakeholders, track the ROI on
communications tactics and enhance their overall communications
strategy.

Specifically, it delivers the insights you need to identify the key drivers of building trust among clients and other key constituents and a single, easy-to-understand metric for assessing your overall reputation.