GfK Starch Ad Readership Studies are based on magazine reader surveys designed to measure impact, branding and reader involvement with print ads and editorial matter. Reports present the readership scores of the ads not only as percentages, but also indexed against norms that account for size, color configuration, product category and, when useful, position within the magazine. Publishers who Starch their magazines have access to the most comprehensive compilation of magazine advertising-related data in the world. Not only do they provide their clients with essential feedback about the performance of individual ads, they also can:
GfK Starch Ad Readership Studies are through-the-book surveys designed to measure the extent to which an ad attracts attention, engages the reader and reinforces an advertiser’s brand. You’ll also enjoy access to powerful ROI measurements and segmentation tools that have solidified Starch’s position as an industry leader and helped both publishers and advertisers discover profitable new avenues for growth.
For more information about GfK Starch Communication Print Ad Readership studies, contact us.
Mediamark Research & Intelligence (MRI) announced today that it will acquire Starch Communications, which has long been recognized as the most trusted source of market intelligence on print advertising effectiveness. Starch Communications will become a division of MRI, delivering syndicated and custom ad impact studies and analyses to the marketplace. Both MRI and Starch are currently owned by The GfK Group. (more)
Click the link below to read about the eStarch Ad Readership service and the new techniques and metrics being used to determine how advertisements in magazines and newspapers affect the purchase behavior of consumers. - Some New and Better Information on How to Make an Ad Work - Stuart Elliot, New York Times.