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New York, NY (January 19, 2012) – GfK, one of the world’s largest market research organizations, announced today that it has completed the acquisition of Knowledge Networks, Inc., a leading provider of digital research solutions in the US. Knowledge Networks will be fully integrated into all of GfK’s activities in the US, including custom research, media and healthcare.
"The expansion of our digital research capabilities through the acquisition of Knowledge Networks is a very exciting opportunity for GfK. Our company is committed to providing our clients with the highest quality research, tailored to accommodate the landscape of the digital age,” said David Krajicek, CEO, GfK Custom Research North America. "This acquisition will further expand our capabilities and strengthen our expertise in digital research - ultimately helping us better serve our clients’ needs. To this end, Knowledge Networks will be fully integrated into our Custom Research organization in North America.
Founded in 1998, Knowledge Networks is the preeminent provider of online research solutions in the US, specializing in consumer packaged goods, healthcare, retail, media, government and academics. A cornerstone of Knowledge Networks’ success is KnowledgePanel® the only online panel that is probability-based and therefore provides a truly representative sample of the US population. The high quality of KnowledgePanel® stems from unrivaled access to under-represented populations, improving the accuracy of insights for clients.