GfK Names Rogerio Monteiro Managing Director of Business and Technology Sector

Executive Leadership Appointment will Expand Innovative Research
Base Fostering Growth in a Competitive Marketplace

NEW YORK, October 9, 2011--GfK Custom Research North America announced today the appointment of Rogerio Monteiro as managing director of GfK Business & Technology. In this role, Monterio will lead research initiatives and oversee senior leadership, while fueling the growth and development of GfK’s expanding technology client base.

"Rogerio’s diverse marketing and research background is ideally suited to help our business and technology clients meet the challenges of better understanding their customers in a continually competitive landscape,” said David Krajicek, Co-President, GfK Custom Research North America. "He brings a unique skill set ranging from product tests to in-market advertising tracking, and carries exemplary leadership qualities that will continue to advance our innovative research tools and services.”

Monteiro joins GfK from its sister organization, GfK Brazil, where he managed a broad client portfolio focused on the chemical, consumer goods, finance and automotive industries. In 2008, Monteiro launched GfK Brazil’s Automotive Business Unit, growing the business exponentially as a champion for syndicated research.

Prior to his role at GfK Brazil, Monteiro was a commercial business director for a market research supplier and has worked with many of the leading brands and companies, including Y&R, GM and Kraft, in the Brazilian market. Fluent in both Portuguese and English, Monteiro holds a degree in Marketing from the Universidade Paulista (UNIP) and a Master’s in Marketing from New York University.