evaluate advertising success as compared with competitors and industry norms. Designed to measure readership, reader interest and reader reactions to a magazine's advertising and editorial content, Starch® Ad Readership Studies enable you to compare readership of your ad against norms for the same size, color and product category in the study publication.
With more than 15 years of North American and international mystery shopping experience, GfK Mystery Shopping specializes in helping our clients increase revenues, grow brand equity, build positive customer experiences and drive operational improvement.
With more than 15 years of North American and international mystery shopping experience, GfK Mystery Shopping specializes in helping our clients increase revenues, grow brand equity, build positive customer experiences and drive operational improvement.
