GfK Omnibus Services

Products / Services

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GfK GLOBO BUS®

GfK GLOBO BUS® is a a global omnibus service that goes anywhere your quest for global insights might take it. Able to bring you insights from 50 countries worldwide, GfK GLOBO BUS® provides a fast, affordable means of obtaining answers to questions on a wide range of issues related to your global marketing needs.

 
Hispanic OmniTel®

Connect with America’s fastest-growing segment, quickly and affordably, with GfK Hispanic Omnitel®. This telephone omnibus survey helps you understand the lifestyles, market behavior and unique perspectives of Hispanic Americans.

 
Newsflow®
is a reliable and affordable PR evaluation tool that enables you to measure and track the impact of your media coverage to reveal how effectively your message has reached your target public. Newsflow provides media content analysis and audience impact data from a single, integrated source to assess how may people were meaningfully impacted by your message in terms of attitudes and behaviors
 
Roper Poll

the gold standard of public opinion research, is one of the most trusted sources of objective consumer intelligence on issues across nearly every dimension of life. For decades, the Roper Poll has signified credibility and authority in gauging and reporting on public sentiment.

 
OmniTel®

From awareness tracking to opportunity identification to taking the pulse on topical issues and event-driven subjects, GfK OmniTel® telephone omnibus is the leading source of cost-efficient decision support for business and marketing management. Surveys are fielded every weekend to a representative sample of 1,000 US adults and you’ll have results within 72 hours.

 
Teen OmniTel®

Understand the culture, priorities and market behavior of the largest young generation in US history. GfK Teen Omnitel® surveys are conducted among a national sample of teens ages 12-17.

 

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