GfK Strategic Innovation

GfK Strategic Innovation helps clients address a wide variety of growth issues through strategic brand innovation, creating an Innovation RoadmapTM for clients. This comprehensive process identifies relevant, high potential market space and generates success and new concepts and products to fill that space. We are uniquely positioned to help your business grow.

Phase I:  "See the Future”
Identifying the Right Opportunities

  • The Innovation Tree® model uses GfK Strategic Innovation’s global product database and other inputs to decipher innovation patterns across categories
  • NewProductWorks® on-site Innovation Resource Center defines next generation innovation
  • Results in map of own-able future market space and strategic innovation platforms

Phase II: "Be the Future”
Bringing ‘Big Ideas’ to Life

  • ‘Smart Creative’ process links ideation & concept development to strategy, producing 100‘s of breakthrough ideas
  • Uses the one-of-a-kind NPW Collection of 110,000 innovative global products as stimulus
  • Includes iterative, rapid positioning and concept optimization

For more information on how we can help your business grow, contact us today.

What Makes for an Effective Brand?

GfK Strategic Innovation’s Phil Roos answers this and shares some insights regarding product branding and how GfK does what it does in his recent interview with Dave Hile of HileItes, Hile Designs Advertising and Design blog.