Press Releases
Below please find the press releases from GfK Custom Research North America.
GfK Expands Custom Research Network in the USA
The GfK Group acquired 100% ownership of US company Arbor Strategy Group (ASG) on August 1, 2008. ASG, a leading strategic brand innovation consulting firm, will trade under the name of GfK Strategic Innovation in future. The takeover contributes to the growth of GfK Custom Research North America and will see new GfK locations of ASG offices in Ann Arbor, Michigan, and Chicago, Illinois.
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Infotainment Features are Top Consideration Among Americans Shopping for a New Vehicle
According to a new study released today by GfK Automotive, a division of GfK Custom Research North America, five of the top ten features consumers seek when shopping for their next vehicle are Infotainment-related, including USB ports, hands-free calling and portable music adaptors. The 2008 Advanced Automotive Features Study also reveals that as pump prices reach $5.25 per gallon, a majority of Americans say they will have already down-sized their vehicle or will consider purchasing a more-fuel efficient vehicle as their next automobile.
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GfK Roper Public Affairs & Media and the Yale School of Forestry & Environmental Studies Survey on Environmental Issues
Many Americans, including those who are enduring financial hardship, are willing to pay more for environmentally friendly products, according to a survey conducted by GfK Roper Public Affairs & Media and the Yale School of Forestry & Environmental Studies.
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GfK-Nürnberg e.V. wins innovation prize
Nuremberg, June 13, 2008 – GfK-Nürnberg e.V. and Holger Dietrich won the German market research innovation award. The award commending HILCA was announced by the German market research organization, BVM, at its annual Congress, held in early June in Hamburg.
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GfK Starch Communications Releases 2008 AdNorms
GfK Starch® Communications, a division of GfK Custom Research North America, today announced the release of its "2008 GfK Starch ADNORMS®,” a comprehensive compilation of magazine advertising intelligence that is the only resource of its kind.
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